A team with experience where the problem actually happens
Our team brings together behavioral economists, psychologists, physicians, and researchers with backgrounds at the World Bank, FGV, UNICAMP, USP, and Samsung Research.
Flora Finamor Pfeifer
Co-founder · President
Economist (USP), MSc in Public Administration (FGV). Consultant at the World Bank. Professor at JAMSE and INSPER.
Caroline Reis
Co-founder · Executive Director
Economist (UFRJ), Psychologist (IBMR). Specialist in Behavioral Economics (ESPM).
Gabriel Vilela
Co-founder · CFO
Economist (UFU), MSc in International Finance. Behavioral Economist at SESI RS.
Claudio Meilman Ferreira
Co-founder
Neurologist (UNICAMP), PhD in Administration (FGV). Head of Research at Liti Saúde.
Juliana Tauil
Co-founder · Communications Director
MSc in Psychology (UFPR), Linguist (UTFPR), specialist in Neuroscience and Applied Psychology (Mackenzie).
Juliana Maia
Co-founder · BeSci Clinic Director
PhD in Physical Education (UNICAMP), specialist in Exercise Physiology (UNIFESP).
Ursula Siqueira
Co-founder
MSc in Neuroscience (UFPA), Psychologist (UNAMA). R&D Specialist at Samsung Research Brazil.
Isabela Loyola
Co-founder
MSc in Health Sciences (UFG), Nutritionist (USP). Researcher at Samsung Research Brazil.
Alexandre Gonzaga dos Santos
Co-founder
PhD in Psychobiology (USP), MSc in Psychology (UNESP). Senior R&D Specialist at Samsung Research Brazil.