[about / institute]

BeSci is the consulting and innovation center of the Brazilian Institute of Behavioral Sciences

Founded by researchers and consultants with experience at international organizations, academia, and the private sector — bringing rigorous behavioral science methodology to bear on real-world problems.

[mission]

Understanding how context shapes our choices — and redesigning it

"Like the fish in David Foster Wallace's parable, we often fail to notice the context shaping our choices. As behavioral scientists, our mission is to understand how the environment influences what we do — and to redesign it to promote better health for individuals, organizations, and society."

— Institute Manifesto

Transdisciplinary approach

Human, social, and health sciences for evidence-based innovation — integrating perspectives that siloed approaches cannot reach.

Tailored intervention

Applying validated models to optimize behavior and habit change in each client's specific context.

Ecosystem of specialists

Training and connecting professionals for high-impact projects — bridging research, practice, and policy.

Systems thinking

Strategic intelligence to drive change at every level — from individuals to large-scale systems — by mapping feedback loops and leverage points.

[founding team]

The people who built BeSci

An interdisciplinary team with backgrounds in behavioral economics, psychology, medicine, nutrition, and linguistics — with experience applying behavioral science to problems at scale.

Flora Finamor Pfeifer

Flora Finamor Pfeifer

Co-founder · President

Economist (USP), MSc in Public Administration (FGV). Consultant at the World Bank. Professor at JAMSE and INSPER.

Caroline Reis

Caroline Reis

Co-founder · Executive Director

Economist (UFRJ), Psychologist (IBMR). Specialist in Behavioral Economics (ESPM).

Gabriel Vilela

Gabriel Vilela

Co-founder · CFO

Economist (UFU), MSc in International Finance. Behavioral Economist at SESI RS.

Claudio Meilman Ferreira

Claudio Meilman Ferreira

Co-founder

Neurologist (UNICAMP), PhD in Administration (FGV). Head of Research at Liti Saúde.

Juliana Tauil

Juliana Tauil

Co-founder · Communications Director

MSc in Psychology (UFPR), Linguist (UTFPR), specialist in Neuroscience and Applied Psychology (Mackenzie).

Juliana Maia

Juliana Maia

Co-founder · BeSci Clinic Director

PhD in Physical Education (UNICAMP), specialist in Exercise Physiology (UNIFESP).

Ursula Siqueira

Ursula Siqueira

Co-founder

MSc in Neuroscience (UFPA), Psychologist (UNAMA). R&D Specialist at Samsung Research Brazil.

Isabela Loyola

Isabela Loyola

Co-founder

MSc in Health Sciences (UFG), Nutritionist (USP). Researcher at Samsung Research Brazil.

Alexandre Gonzaga dos Santos

Alexandre Gonzaga dos Santos

Co-founder

PhD in Psychobiology (USP), MSc in Psychology (UNESP). Senior R&D Specialist at Samsung Research Brazil.

World BankFGVUNICAMPUSPUFRJSamsung ResearchINSPERSESI
[the Institute]

Brazilian Institute of Behavioral Sciences

The Institute brings together researchers, clinicians, and consultants around a shared mission: making behavioral science accessible and applicable in the Brazilian context — from clinical practice to public policy.

BeSci Brasil

Consulting and innovation center. Projects for private organizations, governments, and international bodies.

See what we do →

BeSci Clinic

Individual habit change program. One-on-one sessions with accredited behavioral scientists — diagnosis, personalized plan, and ongoing support.

Visit the Clinic →

Community

Network of behavioral scientists in Brazil — training, exchange, and professional development.

Get in touch →
[join us]

Want to work with us?

We are always looking for researchers, consultants, and behavioral scientists who want to apply science to real-world problems.

Get in touch → See what we do